My Business is Me

11 Aug My Business is Me

Following on from my earlier article on business blogging Sergej pointed out that Business Week Online had some excellent articles on the subject – in fact Business Week publishes a number of blogs alongside its regular articles – the one Serjej refers to is called Blogspotting. Clearly as traditional publishers they are keen to also tap into the new publishing phenomena as well.

Also check out the really neat Business Logs – does this site work for you?

Ed from KnowledgeBoard also pointed out Jamie Oliver’s (aka ‘The Naked Chef’) web site which successfully integrates a conventional web site structure with both a blog and forums (the latter being a particularly neat and simple implementation of phpBB). This in fact is a good example of ‘My Business is Me‘ sites where the founder becomes a sort of business celebrity. They can work quite well and it’s certainly a refreshing change to corporate sites that fail miserably to show any people at all. Some examples:

Cliff Atkinson – The PowerPoint Beyond Bullets Guru (The Book, The Site, The Person)

Seth Godin – Author and New Marketing Guru (click on his head to read his blog – neat integration)

Jeffrey Zeldman – Accessibility and web design guru.

Finally, one of my favourites, representing the world’s oldest profession, the out of the ordinary Postmodern Coutesan (warning: not for everyone, but very tastefully done).