02 Jun Neuromarketing
There’s lots of talk about the ‘new marketing’ but one area that is clearly causing a stir is ‘neuromarketing’ – a discipline where neuroscience meets marketing and which attempts to figure out how customers minds work in an attempt to figure out what they like and why they like it. I guess it’s clear that as we learn more and more about the human brain we will be keen to exploit any commercial opportunities that arise from our new knowledge. Apparently people’s brains ‘light up’ when they drink Coke – not because it tastes good (it regularly fails taste tests when compared to Pepsi) – but because they associated Coke with good things!
ExtLink: Centre for Cognitive Liberty and Ethics (CCLE)
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