e-Learning Thought Leaders

Become a Key Person of Influence BookI’m working my way towards being a thought leader or a ‘key person of influence’ (KPI) as described in Daniel Priestley’s book ‘Become A Key Person Of Influence’.

Of course it’s not easy to decide when one actually achieves this exhalted though somewhat vague status. These days it appears to be driven mainly by the amount of blogging and tweeting one does – so I am on the case in both of those spheres of influence. However for me, quality trumps quantity, and from my perspective it’s the coherency of ideas that makes thought leaders stand out.

The premier league for e-learning in the UK (according to Bob Little PR) is as follows:

  1. Donald H Taylor. The power behind the success of the Learning Technologies conference and Chairman of the Institute of Learning and Performance. (Position last year: 1)
  2. Jane Hart. Founder and CEO of the Centre for Learning & Performance Technologies. (Position last year: 3)
  3. Laura Overton. Managing Director of Towards Maturity, a not-for-profit community interest company that provides research and online resources to help organisations deliver effective learning interventions at work. (Position last year: 4)
  4. Steve Rayson, of Kineo, who is making the UK’s most innovative production company into a worldwide player. (Position last year: 5)
  5. Julie Wedgwood. A Towards Maturity advisor and an e-learning developer described, by some, as “the people’s favourite when you want to know ‘how-to-do-it’.” (New entry for 2012)
  6. Clive Shepherd. Still as shrewd a commentator on the e-learning scene as any. (Position last year: 7)
  7. Piers Lea. A member of ELIG and CEO of LINE Communications. (Position last year: 2)
  8. Martin Baker. Managing Director of LMMatters and the founder and Managing Director of the Charity Learning Consortium (CLC). (position last year: 10 equal)
  9. Ben Betts. Managing Director of HT2 who is gaining an international reputation – and has introduced a highly original product in Curatr. (New entry for 2012)
  10. Donald Clark. A long-established speaker and commentator on e-learning. (Position last year: 6)

I am aware of nearly all these people – the only exception is Julie Wedgewood – and have met nearly all of them at various e-learning conferences and events so I guess I’m making progress towards becoming a thought leader myself.

Daniel Priestly’s book is interesting because in it he identified five things that you need to do to become a KPI (they all begin with ‘P’):

  • Pitch – Be able to tell people what you do succinctly (think elevator)
  • Publish – Write and publish a book in your niche
  • Productise – Turn what you know into a product
  • Profile – Blog, tweet and speak
  • Partner – Forge partnerships and joint ventures
I’m on the case on all five of these fronts but there is still a lot of work to do. And if you need a partner get in touch. I’ll review progress again in January 2013!

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  • Alex

    Any advice on those five points for the KPI’s? Will have a chat soon..

    • Anonymous

      Alex,

      Lots of advice! I can share the book if you like.

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