02 May Business Blogsite
While shamelessly promoting my blog at a recent KM event some of the participants asked me why I bothered writing a blog at all. It’s a good question and I knew that what they really meant was what do you get back in return for sharing your ideas on an internet that is already awash with ideas. Well, I’m still relatively new to blogging but I find it useful way to expose just a small proportion of the ideas that drop out of my knowledge-overloaded head – and sometimes make it onto paper (or more usually magnetic media). Writing things down is also good for the soul and it helps develop a journalistic style. Basically I do it primarily as a way of exploring the medium and so far I have found it a useful way of covering topics that are maybe too nebulous too make it onto my website. Having an RSS feed of latest entries on my website has also been really useful. I’m increasingly of the opinion that the boundaries between blog and web site are becoming more blurred (at least for small, individualistic, boutique businesses such as mine).
I have come across some businesses recently that use the blog format as their sole web presence. One of the best is ‘An English Cut‘ the blogsite of a Saville Row (London) tailor. Not only does Thomas Mahon use the blog format well but he also blurs the boundaries between home and work to the extent that there is no no need for work-life balance – the two appear completely integrated. Whether buying one of his amazing suits or just imagining him sailing on the English Lakes (he’s based in Cumbria) his web presence establishes a real connection with the visitor.
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